Whereas most tour and activity companies focus on booking individual tourists, Nemetz has carved out a strong niche in the group sector. “You can go on to any of our websites at any time and you can book a tour and meet us on a street corner, and we take you out on a great tour. But where we’ve seen a huge increase in demand is on the corporate side with the private tours.” Approximately 75% of the company’s business comes via pre-formed groups.