Understanding the leisure preferences of business travelers is essential to curating exceptional experiences during their trips
While business travel and MICE (Meetings, Incentives, Conventions and Exhibitions/Events) related travel primarily revolves around work-related commitments, offering well-suited leisure activities can significantly enhance their overall trip. In this detailed article, we will explore the various types of leisure activities that individual business travelers or groups are likely to partake in during a business trip. Additionally, we will delve into the pricing strategies to consider when catering to this specific segment.
1. Cultural Immersion:
Cultural immersion activities are highly valued by business travelers seeking to enrich their travel experiences. Consider offering guided tours that allow them to explore the local heritage, history, and traditions of the destination. Collaborate with knowledgeable local guides who can provide in-depth insights into significant cultural landmarks, museums, and art galleries. Arrange visits to historical sites and monuments that showcase the unique aspects of the location. To enhance cultural immersion, provide hands-on experiences such as traditional craft workshops, cooking classes, or language lessons that deepen their connection to the local culture.
Pricing Strategy: Offer individual business travelers the option to join small group tours, which allows them to interact with like-minded individuals and reduces the overall cost per person. For groups, provide discounted rates or special packages that include additional services or customized experiences.
2. Outdoor Exploration and Adventure:
Business travelers often seek outdoor activities as a means of relaxation and rejuvenation during their trips. Consider offering opportunities for outdoor exploration and adventure that cater to different preferences and fitness levels. Organize guided hikes or nature walks through scenic trails, ensuring safety and appropriate difficulty levels. Offer bike tours that showcase the natural beauty of the surroundings. If your location permits, arrange water-based activities such as snorkeling, paddleboarding, or sailing for those seeking aquatic adventures. For the more adventurous, consider organizing activities such as zip-lining, rock climbing, or even hot air balloon rides to add an element of excitement.
Pricing Strategy: Price individual outdoor activities based on the costs associated with equipment, guides, and logistics. For group activities, provide discounted rates per person, considering economies of scale. Group rates should reflect the size of the group and the resources required to accommodate them.
3. Wellness and Relaxation:
Given the demanding nature of business travel, wellness and relaxation activities are highly sought after by business travelers. Collaborate with local spas, wellness centers, or yoga studios to offer a range of rejuvenating experiences. Provide options for massages, facials, and body treatments to help travelers unwind and destress. Arrange yoga or meditation sessions that promote relaxation and mindfulness. Additionally, consider providing access to fitness facilities or organizing group fitness classes to cater to their physical well-being. Offering wellness amenities such as swimming pools, saunas, or hot tubs can further enhance their relaxation experience.
Pricing Strategy: Individual wellness activities should be priced based on the duration and complexity of the service provided. For group activities, offer discounted rates per person, taking into account the number of participants and the shared resources involved.
4. Networking and Team Building Activities:
When business travelers are part of a group, networking and team building activities become essential. Create opportunities for networking by organizing industry-specific events or arranging meet-and-greet sessions with local professionals. Facilitate team building activities that encourage collaboration, problem-solving, and communication. Escape rooms, treasure hunts, or outdoor team challenges can foster teamwork and strengthen bonds among group members. Customize team-building experiences to cater to the specific needs and objectives of each group, ensuring a meaningful and productive experience.
Pricing Strategy: Individual networking events should be priced based on the scope and exclusivity of the networking opportunities provided. For group team building activities, offer discounted rates per person, taking into account the size of the group and the resources required to facilitate the activities.
5. Sightseeing and Cultural Tours:
Business travelers often have limited time to explore a destination fully. Providing curated sightseeing and cultural tours can help them maximize their experience. Offer guided tours that cover the must-see attractions, historical landmarks, and architectural wonders of the location. Ensure flexibility in scheduling to accommodate their busy itineraries. Tailor tours based on their interests, such as art, history, or local cuisine, and provide insights into the unique aspects of the destination. Consider incorporating technology by providing audio guides or smartphone apps that offer informative and engaging content for self-guided exploration.
Pricing Strategy: Price individual sightseeing and cultural tours based on the duration, exclusivity, and level of customization. For group tours, provide discounted rates per person, considering the number of participants and the shared resources involved. Individual sporting events and entertainment experiences should be priced based on the cost of tickets and any additional services provided. For group experiences, offer discounted rates per person, considering the number of participants and the shared resources involved. VIP packages or exclusive experiences can be offered at premium rates, providing enhanced benefits and access.
Understanding the leisure preferences of business travelers is paramount for activity suppliers. By offering a range of well-suited leisure activities such as cultural immersion, outdoor exploration, wellness and relaxation, networking and team building opportunities, sightseeing tours, and access to sporting events and entertainment, you can cater to the diverse needs of business travelers.
When it comes to pricing strategies, consider offering discounted rates for group activities, taking into account economies of scale. For individual travelers, provide options to join small group tours or offer specialized services. By tailoring your offerings and pricing strategies, you can provide exceptional experiences that enhance their overall trip, leaving a lasting impression and establishing your company as a preferred partner for leisure activities during business travel.
