Activities are enormous components of digital nomadic lifestyles and should be creative to attract traveling telecommuters to your business
In an era where laptops and passports are the new power couple, digital nomads are a trending tribe of travelers looking for activities that fit into and around their often hectic schedules. A study conducted by MBO Partners revealed that the number of digital nomads in America has increased by an astonishing 131% since 2019, putting the rough number of Americans involved with this lifestyle somewhere around 17 million and growing.
It’s important to note the distinction between digital nomads and tourists. Nomads develop deeper relationships within the communities they are visiting because of their prolonged length of stay and use of local services and infrastructure. They come to a place seeking pleasurable activities and a unique work environment, usually for months, if not a year or longer. Tourists come to enjoy a location and all its amenities on a shorter timeline and without any workload.
Work is a Companion to Exploration for Digital Nomads
Digital nomads have the opportunity to conduct business in any location that’s equipped with internet connectivity. These professionals, who leverage today’s technology to work while exploring diverse destinations, present an intriguing opportunity for businesses providing activities to travelers. More often, nomads choose places that provide
dynamic avocations involving different cultures, sights and things that interest them while boasting comfortable work spaces.
Aside from maintaining an active social media presence and emphasizing a robust technical infrastructure, activities and events are under the control of the experience provider and are an essential component of the lifestyle. Here are some services providers of different activities and experiences can present to digital nomads.
Tours with a twist
Activities outside the digital nomad office. Photo courtesy of Freepik
Imagine providing corporate clients with tailored experiences that thoughtfully integrate work with entertaining activities. Facilitate guided city tours with a twist by scheduling work breaks at local cafes or co-working spaces with internet access. Blend sightseeing with business to combine cultural exploration and productivity.
Digital detox retreats
Meditating in nature for activities to help with digital detox. Photo courtesy of gpointstudio via Freepik
Another way to incorporate this type of experience is by offering remote work retreats in idyllic locations to foster creativity and production. Digital detox retreats provide a sanctuary for unplugging and a unique proposition for activity suppliers prioritizing well-being. Think yoga, meditation, and stargazing instead of emails and notifications.
Give participants a chance to disconnect from their digital world, rejuvenate and return with renewed focus. By hosting such experiences, companies can demonstrate their commitment to work-life balance and customer welfare, ultimately enhancing satisfaction and loyalty.
Workshops on digital nomad best practices
Collaborating digital nomad best practices. Photo courtesy of Freepik
Another tool that providers can utilize is workshops for remote work and digital nomadic strategies. Organizations can capitalize on this by curating events and activities that offer valuable insight into digital nomad best practices catering to a demographic that values both professional growth and experiential learning.
Community engagement activities
Volunteer work. Photo courtesy of Alfo Medeiros via Pexels
Volunteering and community engagement are popular among digital nomads and especially appealing to companies with a solid corporate social responsibility (CSR) focus. Feature events that bring participants deeper into communities where they work for rewarding experiences while aligning your brand with positive social impact.
Get creative with seminars
Art and creativity seminars offer a platform for telecommuters to be creative in their spare time while networking with other travelers. Writing retreats and painting sessions in inspiring settings can stimulate fresh perspectives and enhance problem-solving skills.
Cooking classes while networking
Networking over meals. Photo courtesy of fauxels via Pexels
Cooking classes intertwined with networking allows digital nomads to immerse themselves in local culture while making new friends over a home-cooked meal. This can act as a satiating work break while fostering connections with like-minded people and local community members.
Photography hiking tours
Photography activities. Photo courtesy of Pixabay
Take photographers on scenic hiking tours to post-card-perfect views or secret spots only locals know about. Thoughtful tours could include popular photo-op sites like historic structures, exotic landscapes, historic downtowns and other impactful places.
This is also considered a type of adventure tourism and will undoubtedly get the adrenaline pumping. Many photographers gain exposure by traveling the world and capturing optimal images of photographic locations that are hard to find or reach without local resources.
Digital nomad cruises
Cruise companies can facilitate digital nomad conferences at sea, providing remarkable work-pleasure experiences while fostering an environment to make meaningful connections. Digital nomad workshops have grown in popularity along with the travel trend itself and are an idea worth exploring for cruise ship companies wanting to extend their accommodations to the traveling remote workforce.
Market Activities Specifically to Digital Nomads
Co-working spaces for digital nomads. Photo courtesy of myhqworkspaces via Pexels
Be a welcoming and accommodating asset to digital nomads. Include on your company website the activities you offer to virtual workers and special rates, if applicable. Tout the services they seek when searching for a good work-life balance conducive to their lifestyle. These should include your business’s location attractiveness, proximity to local amenities, unique events, and co-working spaces with dependable Wi-Fi. Implement these practices into your business model and digital nomads will travel to experience your perceptive activities.
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