Sabre Acquires London-Based Startup Techsembly

Sabre, the U.S.-based travel technology company, purchased the London-based startup Techsembly to boost upsells. The startup is led by co-founder and CEO Amy Read and specializes in selling luxury brand hotels dynamic experiences through property-specific gift cards. These cards can be used at multiple properties and in different currencies.  They will also acquire other cloud-based software services to enhance the platform.

The president of Sabre Hospitality, Scott Wilson, suggests the acquisition will help accelerate his company’s growth by selling additional software to other travel tech companies. As one of the largest technology companies powering the global travel industry, this will benefit multiple aspects of the travel industry and other businesses looking to upgrade their software services.



In a press release on June 5, Scott said, “Sabre’s agreement with Techsembly reaffirms our position as a leading global hotel commerce and distribution platform in the hospitality industry. Not only will this acquisition accelerate our product roadmap via Techsembly’s marketplace and gift card capabilities, but it also enables us to come together and offer the most robust and effective suite of integrated retailing solutions designed to meet the retailing needs of today’s modern hoteliers.”

Known for collaborating on AI-related functions as well as providing data regarding carbon emissions from flights, Sabre Hospitality is innovating their system. They plan on integrating Techsembly’s e-commerce marketplace and gift card features into their SynXis Retail Studio. The result is one stream-lined system for hoteliers to manage their e-commerce needs such as retail, on-property services, goods, experiences and services. This ultimately makes managing tasks much simpler and eliminates numerous avenues in online reservations and purchases.

Sabre Hospitality together with Techsembly will “create a single destination that offers an unlimited number of product types at all stages of the guest journey.”